How To Write An Effective Newsletter

Many authors produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

1. Know your readers. What do they want? Then use your newsletter to give them just that. Yes, your newsletter must promote your business, but it must also build your relationship base with your readers. If you’re a thriller writer, give them useful tips on thriller writing, or recommend the best thriller novels on the shelves. In other words, make your content relevant to your reader.

2. Stamp your personality on your newsletter. You’re a writer after all, with opinions and the ability to write about them. Make your newsletter stand out from the crowd. Inject personality and emotion into your newsletters. It’s your voice you’re promoting. Use it.

3. Visuals often speak louder than words. Make your newsletter look attractive. You only have your readers attention for a few minutes, so create an impression, and don’t go on ad infinitum. Keep it brief.
Bullets and headlines are good and create a visual impact.

4. Feedback is important for many reasons. Ask your readers to comment on your newsletter. Use good feedback as testimonials on your website, to build your reputation and credibility. Analyse their feedback to improve your writing, your newsletter topics or style.  Find out what they want. It’s all market research at the end of the day, so you should use it. Interaction with your readers help you build those relationships.

5. The ultimate purpose of your newsletter is to generate sales for your books, build relationships with your readers and promote your profile. Provide contact details as without these, no one can get hold of you, not the agents, publishers or readers. Potential lost sales!

Create a worthy newsletter and drive traffic to your site, raise your profile and promote your writing.

Simple. Short. Powerful works best.

Yours in Successful Online Marketing,
Louise Rose-Innes
http://www.louiserose-innes.com
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